New Zealand Herald Interview with Papershoes.

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Frustration when shoe-hunting inspired three friends to launch an online footwear store.

Helen Gould, Amber Easby and Alexis Brooks are the women behind the footwear-focused e-store, which will stock a range of international brands not yet readily available in New Zealand, with free shipping and no pesky duty costs.

Gould and Easby are co-directors of the site, who met while working together at K Rd's Bunny Boutique a few years back. Easby, who co-owns D.O.C Bar with her husband, met Brooks while they were both living in London before moving to New York - where Brooks has again been recently for New York Fashion Week and the next round of buying appointments. The trio now live in Auckland. They talk us through their new venture.