VERONICA CROCKFORD-POUND - NO MAGAZINE

We asked Director, Veronica Crockford-Pound a few questions about her latest video contribution to NO Magazine.

Q: How do you begin a project like this? What is your creative process when starting a fashion film?

A: I usually come up with my ideas through referencing a particular photograph/film/painting or bringing a whole pile of references together that I think work/don't work together in an interesting way. Often it's a collaborative idea, then it's more a conversation and throwing ideas back and forward.

Q: For this film, you collaborated with NO Magazine Fashion Editor Zara Mirkin. You have worked together on other projects, namely for New Zealand Musician Ruby Frost. How did you first begin working with each other?

A: Zara is a good friend of mine and we went to the same primary and high school. We began working together on the Ruby Frost videos and found that we loved collaborating together. Whenever I work with Zara the styling plays a leading role. I really like the way you can tell its her styling no matter what the inspiration.

Q: How important do you think the role of fashion is to a film?
A: It is part of what makes up the character and the image.

Q: What is your favorite film that exemplifies this?
A: Probably all of Godard's films!

Q: "A woman makes the clothes" vs. "clothes make the woman" where do you stand on this?
A: A woman makes the clothes... Definitely.